We asked one of our new starters, Glenn (Project Assistant), to tell us about his experiences from working at Relish so far: When looking for my first full-time job, I did not initially consider market research as I really had no idea what it was about. I had participated in a focus group years ago, […]

Festival of Marketing 2015 returned to the historic Tobacco Docklands to interrogate and celebrate all things marketing related. The atmosphere buzzed with excitement as Lord Sugar kicked off proceedings, telling the audience they were a room full of ‘marketing tossers’ which certainly set the tone for a more casual conference! Following Lord Sugar’s insightful revelations, choosing […]

The future is now. Being the outsider at this conference, it has been painful at times to see the traditional MR industry being dragged through the mud. However, if there is one thing that this conference has taught me (it has taught me many things!) it’s that as an industry, we’re in a much better […]

The first day of the conference in Barcelona has been a mixed bag (much like the weather), being thrown in the deep end to learn about how the brain works, processes information, and ultimately what that means for us as researchers. It has been more a learning experience as opposed to a traditional conference per […]

I was fortunate to be able to attend a talk given by Robert Cialdini and Steve Martin (not the actor) at the Royal Society of the Arts earlier in September, all based around their work that has led to the publishing of a new book Yes! 50 Scientifically Proven Ways to be Persuasive. I’ve become […]

Simon reflects on a recent trip over the Easter break in Istanbul, and wonders how much we can learn from a simple Bazaar shopping experience… If knowledge is power, no wonder consumers make error ridden judgements when purchasing goods and services. One of the fascinating ideas from the Levitt & Dubner book ‘Freakonomics’ is the […]