The future is now. Being the outsider at this conference, it has been painful at times to see the traditional MR industry being dragged through the mud. However, if there is one thing that this conference has taught me (it has taught me many things!) it’s that as an industry, we’re in a much better […]

The first day of the conference in Barcelona has been a mixed bag (much like the weather), being thrown in the deep end to learn about how the brain works, processes information, and ultimately what that means for us as researchers. It has been more a learning experience as opposed to a traditional conference per […]

I was fortunate to be able to attend a talk given by Robert Cialdini and Steve Martin (not the actor) at the Royal Society of the Arts earlier in September, all based around their work that has led to the publishing of a new book Yes! 50 Scientifically Proven Ways to be Persuasive. I’ve become […]

Simon reflects on a recent trip over the Easter break in Istanbul, and wonders how much we can learn from a simple Bazaar shopping experience… If knowledge is power, no wonder consumers make error ridden judgements when purchasing goods and services. One of the fascinating ideas from the Levitt & Dubner book ‘Freakonomics’ is the […]

Rebecca reflects on 2012 as she heads off on maternity leave… The quallies have finally waved goodbye to their last round of focus group attendees and polished off the remaining stale turkey and cranberry sandwiches, while the quant team have neatly placed their calculators into their desk drawers. It can only mean one thing…school’s out […]

It’s been a relatively baked-good free Autumn for Relish; my cousins wedding cake has taken priority (understandably), so the team haven’t profited from any lazy Sunday cook-offs since a tipsy request for sticky toffee muffins in July. I’ve been pleading the somewhat shaky defence that ‘absence makes the heart grow fonder’ but patience was wearing […]